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State Of Generative AI – Only 1%: ShopTalk 2025 In Numbers

Mar 21, 2025 - forbes.com
The article discusses the current state of generative AI adoption in the e-commerce industry, particularly at the ShopTalk 2025 conference, which is a major event for e-commerce vendors. Despite the hype surrounding generative AI, the analysis of 683 vendors at the conference reveals that only 25% explicitly mention generative AI capabilities, with AI being the most mentioned technology by 40% of vendors. This indicates that while AI is prevalent, generative AI is not as widely adopted as expected. The article highlights that true personalization, which generative AI promises, is not yet realized in e-commerce, with most sites still relying on static templates and filters.

The author notes that only 1% of vendors offer solutions that integrate search, content personalization, and chatbots, suggesting that the industry is still in the early stages of adopting generative AI. The majority of companies focusing on data and AI at the conference are startups, indicating that innovation is primarily driven by new entrants rather than established players. The article concludes that while generative AI has the potential to revolutionize e-commerce, its widespread implementation may take longer than anticipated, similar to the delayed realization of self-driving cars.

Key takeaways:

  • AI is the most mentioned technology at ShopTalk 2025, with 40% of vendors claiming to offer AI capabilities.
  • Generative AI is the second most mentioned technology, but only 25% of vendors explicitly mention it.
  • Generative AI has the potential to achieve true 1:1 personalization in e-commerce, but its adoption is still limited.
  • Only 1% of vendors at ShopTalk offer a merged solution of search, content personalization, and chat bots, indicating early stages of generative AI adoption.
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