The reports are split into separate sections for agency and in-house professionals, each offering specific insights relevant to their field. The agency report covers topics like online discoverability, client turnover, and team development, while the in-house report discusses career experience, AI impacts, industry predictions, and points of concern. The State Of SEO 2024 reports aim to guide professionals in navigating the rapidly evolving SEO industry and its disruptors.
Key takeaways:
- The State Of SEO 2024 reports provide essential insights for agency and in-house SEO professionals, addressing unique challenges and opportunities in the industry.
- The reports cover a range of topics including online discoverability, hiring trends, AI and software implementation, and industry predictions.
- The SEO industry is being shaped by disruptive forces such as rapidly changing search algorithms and generative AI, presenting both challenges and opportunities.
- The reports aim to provide first-party data and insights to help SEO professionals plan their strategies for the next 12 months and beyond.