The company's CEO, Dominik Angerer, estimates the CMS market to be worth $20 billion to $25 billion annually. Storyblok's platform is used by both developers and non-technical workers, with customers including Adidas, T-Mobile, Renault, and Oatly. The company, which has more than doubled its user base since its last funding round in 2022, expects to reach profitability by the end of 2025.
Key takeaways:
- Storyblok, an Austrian startup that provides a content management system (CMS), has closed a Series C funding round of $80 million. The funds will be used to expand further into Europe and the U.S., and to integrate new automation and AI tooling.
- The company is launching a beta of Ideation Room, a collaborative space within Storyblok where ideas can be developed at the beginning of the creation process, using AI to help improve content.
- Storyblok's CEO, Dominik Angerer, estimates the bigger opportunity for CMS players to be around $20 billion to $25 billion annually. The company's customers include Adidas, T-Mobile, Renault, and Oatly.
- Despite the rise of AI, Storyblok has been focused on putting the human creator front and center. However, as its tools become easier to use with AI, the role of humans in the content creation process may change in the future.