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Strange Ways AI Disrupts Business Models, What’s Next For Creativity & Marketing, Some Provocative Data

Oct 21, 2023 - implications.com
The 11th edition of Implications discusses the potential impact of AI on various business models, including those that may become obsolete. The author suggests that as AI becomes more prevalent, certain business models may need to adapt or risk becoming outdated. For instance, time-based business models, such as those used by lawyers and designers, may need to shift to a value-based compensation model due to AI's ability to improve workflows. The author also suggests that AI could threaten the influence of brand and marketing in purchase decisions, as consumers may start to trust AI recommendations over brand perceptions. Additionally, the author predicts that AI could disrupt the traditional entertainment industry, but not in the way many expect. Instead of replacing human jobs, AI could make the industry more efficient and allow for more creative risk-taking.

The author also discusses the recent AI product launches by Adobe, which aim to empower marketers and creatives. These new AI-powered capabilities allow for real-time optimization and personalization of content. The author argues that the worlds of creativity and marketing are rapidly converging, and AI is playing a significant role in this transformation. The author also suggests that the best AI companies will not only focus on improving the quality of their models, but also on integrating these models into workflows and providing granular controls for their outputs. Finally, the author emphasizes the importance of responsibility in AI innovation, particularly in the context of content credentials.

Key takeaways:

  • The proliferation of AI in various industries is likely to render certain business models obsolete. This includes those that are susceptible to being manipulated or constrained by AI, those that are time-based and those that rely heavily on subjectivity in purchase decisions.
  • AI is expected to transform the business of traditional entertainment creation, with Hollywood and other original story creators becoming more efficient and user-generated content growing exponentially.
  • AI is also expected to disrupt traditional networks that match talent with opportunities, leading to a more meritocratic system.
  • The author highlights the launch of new AI products by Adobe, which are designed to empower marketers to modify and personalize content in real-time. The worlds of creativity and marketing are rapidly converging, necessitating a reimagining of how brands tell their stories.
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