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Strategies for building AI tools people will actually use at work | TechCrunch

Dec 12, 2023 - techcrunch.com
Jackie Rocca, VP of Product, AI, at Slack, discusses the challenges and strategies of incorporating AI into the workplace. She emphasizes the importance of focusing on user needs and problems, rather than adopting a broad technology-first approach. Rocca suggests that generative AI can be used to address common workplace issues such as information overload, ineffective use of knowledge, and time-consuming tasks.

Rocca also highlights the importance of integrating AI tools seamlessly into employees' existing workflow to encourage widespread adoption. She advises leaders to focus on creating guided experiences with AI, which can help create a more efficient, human, and enjoyable work environment.

Key takeaways:

  • When building AI tools, it's crucial to start with the users' needs and work backward, rather than adopting a broad technology-first approach.
  • Generative AI can be used to solve common workplace issues such as information overload, ineffective utilization of knowledge, and time-consuming mundane tasks.
  • Product leaders should focus on creating AI tools that employees will love and use, such as app integrations, chatbots, or AI experiences built natively into existing products.
  • It's important to root generative AI applications in users' needs and focus on guided experiences to encourage widespread adoption of AI tools.
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