The company is also focusing on broadening its appeal to different demographics. It plans to introduce "night heatmaps", which highlight the most popular routes for activities that occur between sundown and sunrise, in an effort to encourage more women to use the platform. Additionally, a new "quick edit" feature will allow users to easily hide certain metrics from their workout stats. While the "quick edit" feature will be free, the "night heatmaps" will be a premium feature.
Key takeaways:
- Strava is introducing new features to its social fitness app, including using machine learning to detect and remove "questionable" activities, in an effort to combat cheating and maintain leaderboard integrity.
- The company is also launching a private beta of a feature called "athlete intelligence", which uses AI to analyze user data and provide performance summaries and guidance. This feature will be available to premium subscribers only.
- Strava is introducing a "family plan" subscription model, which allows up to four people to be included in one plan. The plan doesn't have to include actual family members or people living at the same address, but can be anyone who lives in the same country.
- The company is also working on broadening its appeal to different demographics, with features like "night heatmaps" that focus on activities happening between sundown and sunrise, and a "quick edit" feature that allows users to easily conceal certain metrics from their workout stats.