Studio Ghibli-style AI art trend fuels ChatGPT growth
Apr 01, 2025 - businessinsider.com
OpenAI's latest release of ChatGPT-4o, featuring Studio Ghibli-style image generation, has led to a record spike in users, straining the company's resources. The popularity of these AI-generated images has resulted in a significant increase in app downloads, active users, and revenue, with ChatGPT visits surpassing 4 billion in March. CEO Sam Altman noted that the demand exceeded expectations, causing delays and service disruptions due to GPU capacity issues.
To manage the surge, OpenAI has temporarily introduced rate limits and is working to improve efficiency. Altman acknowledged the challenges, stating that new releases might be delayed and service could be slow as they address capacity constraints. Despite these issues, the trend has significantly boosted OpenAI's user base, with one million new users added in just one hour.
Key takeaways:
ChatGPT's Studio Ghibli-style image generation tool has led to a record spike in users, straining OpenAI's resources.
OpenAI CEO Sam Altman reported GPU capacity issues causing delays and service disruptions.
ChatGPT's app downloads, active users, and revenue reached all-time highs during the week of March 24.
OpenAI is implementing temporary rate limits and seeking additional GPU capacity to manage demand.
