The study also revealed that consultants who used ChatGPT produced higher-rated work when creating a business plan for a new type of shoe. However, for tasks requiring evidence-based reasoning, such as interpreting spreadsheet data, the AI was not helpful. This comes as a ResumeBuilder survey showed that nearly 40% of AI-using business leaders have replaced workers with AI this year, and 44% expect job cuts in 2024 due to AI efficiency. Despite this, 84% of business leaders believe generative AI will positively impact the workforce, according to a joint PYMNTS Intelligence-Billtrust study.
Key takeaways:
- A Harvard Business School study found mixed results on the impact of ChatGPT, an AI tool from OpenAI, on the work of over 750 business consultants.
- ChatGPT was found to improve the speed and quality of work for brainstorming tasks, but was a distraction during more analytical tasks.
- Consultants who used ChatGPT for tasks like brainstorming and creating business plans produced work that was rated more highly by independent evaluators.
- However, for tasks requiring reasoning based on evidence, such as interpreting spreadsheet data, consultants who did not use the AI scored the highest.