Since its launch in 2022, Style DNA has garnered 3.2 million downloads, over 300,000 active users, and 70,000 paying subscribers. The company secured €3.4 million in pre-seed funding from Black River Ventures and is currently running a crowdfunding campaign. Future plans include the release of a male version of the app and a new feature that recommends outfits based on the user’s location and weather conditions. The app is available for download on the App Store and Google Play Store.
Key takeaways:
- Style DNA is an AI-powered fashion stylist app that creates a personalized style profile from a single selfie, offering features such as personalized shopping recommendations, wardrobe management, and color analysis.
- The app uses AI to analyze complexion and facial features to determine the user's seasonal color type and recommend suitable clothing styles, potentially reducing the cost of professional color analysis services.
- Style DNA has integrated generative AI into its product, launching a chatbot assistant that acts as a personal stylist and uses a combination of Large Language Models and traditional databases for training.
- Since its launch in 2022, the app has amassed 3.2 million downloads, over 300,000 active users, and 70,000 paying subscribers, and has secured €3.4 million in pre-seed funding from Black River Ventures.