Microsoft's move from Bing to Copilot is part of its strategy to integrate Copilot across its product lines. Initially introduced in Office apps to boost productivity, Copilot was later incorporated into Windows 10 and 11, allowing users easy access. Microsoft plans to add a new Copilot button to Windows 11 PC keyboards, available from late February.
Key takeaways:
- Microsoft is shifting its AI focus from Bing chat to its AI companion Copilot, as revealed in its latest Super Bowl ad.
- The Copilot standalone smartphone app can answer user queries and assist in tasks such as generating storyboard images, writing code, and creating quizzes.
- Despite Bing's AI-powered search engine not catching on with users as expected, Microsoft executive Yusuf Mehdi doesn't see it as a total failure, citing some growth in market share.
- Microsoft plans to integrate Copilot across its product lines, including adding a new Copilot button to Windows 11 PC keyboards available from late February.