Superorder's platform consolidates orders from all third-party delivery platforms into one place and synchronizes menus across platforms while optimizing menu item prices for conversion rates and sales. The company, which emerged from Y Combinator's Summer 2019 cohort, now operates in over 180 cities across the U.S. with more than 1,500 restaurant customers and has facilitated around 1.5 million orders to date. The new funding will be used to expand the company's operations, sales, and engineering teams and to expand its product offering to become the full off-premise operating system for restaurants.
Key takeaways:
- Raghav Poddar, a computer science student from Columbia University, has developed Superorder, a platform that helps restaurants establish an online presence and manage their digital operations.
- Superorder recently raised $10 million in a funding round led by Foundation Capital and other investors, and plans to use the funds to expand its operations, sales, and engineering teams.
- The platform also assists restaurants in launching "virtual restaurants" or "ghost kitchens", using data science to identify in-demand dishes and create menus and photos for the brand.
- Superorder, which emerged from Y Combinator’s Summer 2019 cohort, now operates in over 180 cities across the U.S. with more than 1,500 restaurant customers and has facilitated around 1.5 million orders to date.