SXSW 2025: What we're paying attention to

TechCrunch will be actively covering SXSW 2025 in Austin, focusing on the prominent role of AI in the tech, music, comedy, and film conference. This year’s event highlights the practical applications of AI rather than speculative discussions. The conference, running until March 13, includes tracks on the creator economy, culture, startups, health, medtech, and energy, with the AI track officially starting on Sunday. Notable discussions include concerns about AI’s impact on security, privacy, and human companionship. Deep tech topics like space, quantum computing, climate, and sustainability are also featured, with keynotes from industry leaders such as Rivian’s RJ Scaringe.

Autonomous vehicles are a significant focus, with Uber and Waymo launching a robotaxi service in Austin. TechCrunch plans to engage with VCs, founders, and experts to gauge the tech world’s adaptation to current political climates and discover emerging trends. Keynotes and interviews with tech luminaries like Alan Baratz, Christano Amon, Ban Lamm, and Rene Haas are anticipated. Kirsten Korosec, TechCrunch’s transportation editor, will lead the coverage, bringing her extensive experience in transportation and tech journalism to the event.

Key takeaways

AI is a central theme at SXSW 2025, with a focus on real-world applications.
Autonomous vehicles are being showcased on the road, with Uber and Waymo launching a robotaxi service in Austin.
TechCrunch is engaging with industry experts to understand the tech world's adaptation to current political climates and emerging trends.
Keynotes and interviews with tech leaders like RJ Scaringe, Alan Baratz, and Christano Amon are highlights of the event.

SXSW 2025: What we're paying attention to | TechCrunch

Key takeaways

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