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Taco Bell, KFC, Pizza Hut Embrace AI Drive-Throughs

Mar 24, 2025 - mediapost.com
Yum Brands, in partnership with Nvidia, is set to implement AI technology at 500 Taco Bell, Pizza Hut, and KFC locations to handle drive-thru orders. This initiative, starting from April through June, aims to improve order efficiency by using voice-ordering tech that can manage complex orders and customer speech patterns. The move is expected to reduce the average drive-thru time, which currently stands at 5 minutes and 29 seconds, by 29 seconds, according to a 2024 study by Intouch Insights.

Other fast-food chains are also exploring AI technology. Wendy's plans to expand its voice-enabled AI to 600 locations after a successful pilot, while McDonald's discontinued its AI program due to inaccuracies in order-taking. Despite mixed results across the industry, AI is seen as a tool to enhance service speed, especially during high-demand periods. For customers preferring not to interact with AI, mobile apps remain a viable alternative for placing orders.

Key takeaways:

  • Yum Brands is partnering with Nvidia to implement AI voice-ordering technology at 500 Taco Bell, Pizza Hut, and KFC locations starting in April.
  • AI technology aims to reduce the time customers spend in drive-throughs, with studies showing a potential reduction of 29 seconds on average.
  • Other fast-food chains like Wendy's are also adopting AI for order-taking, while McDonald's discontinued its AI pilot program due to inaccuracies.
  • Customers who prefer not to interact with AI can use mobile apps to place their orders without using voice commands.
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