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Taco Bell, KFC, Pizza Hut Embrace AI DriveThru

Mar 23, 2025 - mediapost.com
Fast-food giant Yum! Brands is partnering with Nvidia to implement AI technology at 500 Taco Bell, Pizza Hut, and KFC locations, starting from April through June. The AI will handle voice-ordering to manage complex menu orders and customer speech patterns, aiming to reduce the time customers spend in drive-thrus, which currently averages 5 minutes and 29 seconds. This move follows a trend in the fast-food industry, with Wendy’s also deploying AI at up to 600 locations after successful pilot results.

While AI technology has shown potential to speed up service, results have been mixed across the industry. McDonald’s discontinued its AI pilot program after encountering issues with incorrect orders. Despite these challenges, the adoption of AI in fast-food drive-thrus is growing, offering an alternative to traditional ordering methods and potentially improving efficiency during peak times.

Key takeaways:

  • Yum! Brands is partnering with Nvidia to implement AI voice-ordering technology at 500 Taco Bell, Pizza Hut, and KFC locations starting in April.
  • AI technology is expected to speed up drive-thru order times, especially during high-demand events, reducing the average time by 29 seconds according to a study.
  • Wendy's is also expanding its use of AI voice-ordering technology to 600 locations after successful pilot results.
  • McDonald's discontinued its AI ordering pilot program due to inaccuracies in order processing.
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