However, market intelligence firm Simiarweb reports that Bluesky is gaining on Threads in terms of daily active users. Threads has been updating its platform rapidly, introducing custom feeds and making changes to its algorithm to surface more content from followed users. These changes come in response to user complaints and as a strategy to compete with Bluesky's features that allow users to build their own algorithms, feeds, and lists.
Key takeaways:
- Threads, Meta's social network, is testing AI-powered summaries of discussions on its platform, similar to X's Stories feature that uses Elon Musk's AI chatbot Grok.
- Threads is also expanding its set of trending topics and improving its search function, allowing users to search within a specific date range and for posts from individual accounts.
- Despite user complaints about Threads' algorithm, the platform is making changes to surface more content from people users follow and has rolled out custom feeds for users to curate around specific topics or user profiles.
- While Threads still has a larger user base than Bluesky, data from Simiarweb shows that Bluesky is catching up in terms of daily active users.