Nam emphasizes Creatopy's ability to secure major enterprise clients in industries like pharma and banking due to its intuitive interface, unique capabilities, and excellent customer service. As large language models become widespread, Creatopy aims to differentiate itself by understanding customer needs and providing high-touch value. Brand safety is prioritized, with marketing managers uploading brand kits to ensure AI-generated ads adhere to guidelines. Nam highlights that Creatopy's AI amplifies strategic thinking rather than replacing it, with some customers experiencing a tenfold increase in productivity by automating the creation of ad variations.
Key takeaways:
- Tammy H. Nam has been appointed as the new CEO of Creatopy, bringing experience from her previous roles at PicsArt and Viki.
- Creatopy has experienced significant growth, with a 400% increase in mid-market and enterprise revenue between February 2024 and February 2025.
- The company has successfully landed major enterprise customers like AstraZeneca, NASCAR, and The Economist, thanks to its intuitive interface and unique product capabilities.
- Creatopy emphasizes brand safety and strategic thinking, with AI amplifying rather than replacing human creativity, leading to increased productivity for customers.