Swift's decision has not only boosted union morale but also put pressure on the Alliance of Motion Picture and Television Producers (AMPTP). The Eras Tour has been highly successful, with the concert film earning $26 million in tickets on the first day of pre-sale. The SAG-AFTRA strike, which began on July 14, is primarily over the use of AI and face-scanning technology in productions.
Key takeaways:
- Taylor Swift has reportedly met the demands of SAG-AFTRA over the release of her concert film for The Eras Tour, providing a boost to the union during its ongoing strike.
- Swift bypassed major studios and approached AMC directly to distribute the movie, also striking an interim deal with SAG-AFTRA to release the film under a union contract.
- The Eras Tour is set to gross $2.2 billion on the North American leg alone, and the concert film made $26 million in tickets on the first day of pre-sale.
- SAG-AFTRA began striking on July 14 over demands including the use of AI and face-scanning technology in productions, which were not met by the Alliance of Motion Picture and Television Producers (AMPTP).