The Barceló Hotel Group is utilizing Tealium's capabilities to enhance customer experiences through personalized interactions. Tealium's updates include improved consent management, real-time data synchronization, and AI-powered data management tools. These enhancements are designed to support enterprises in maximizing AI potential while maintaining compliance and efficiency. Tealium's solutions are trusted by over 850 businesses globally, and the company is recognized as a leader in the 2024 Gartner® Magic Quadrant for Customer Data Platforms™.
Key takeaways:
- Tealium has introduced new product innovations, including AIStream™ and Consent 2.0, to enhance AI outcomes and adapt to data privacy requirements.
- AIStream™ provides high-quality data for AI models, enabling data labeling, transformation, and enrichment within the streaming pipeline.
- The Consent 2.0 Suite simplifies data privacy management with enhanced preference controls and real-time consent enforcement.
- Tealium's advanced integrations with leading cloud providers support real-time, composable data strategies for improved customer engagement.