Tealium releases new product innovations: AIStream™, Consent 2.0, and advanced integrations with leading cloud providers
Feb 27, 2025 - financialpost.com
Tealium, a leading real-time data streaming platform, has announced new product innovations including AIStream™ and Consent 2.0. These innovations aim to help global enterprises accelerate AI outcomes while adhering to data privacy requirements. AIStream™ enhances predictive insights by fueling AI models with high-quality, consented data, and enables real-time data orchestration. The Consent 2.0 Suite simplifies data privacy management and ensures compliance with global regulations. Additionally, Tealium has introduced advanced streaming integrations with cloud data warehouses and enhanced platform usability features to improve customer engagement and data management.
The Barceló Hotel Group is utilizing Tealium's capabilities to enhance customer experiences through personalized interactions. Tealium's updates include improved consent management, real-time data synchronization, and AI-powered data management tools. These enhancements are designed to support enterprises in maximizing AI potential while maintaining compliance and efficiency. Tealium's solutions are trusted by over 850 businesses globally, and the company is recognized as a leader in the 2024 Gartner® Magic Quadrant for Customer Data Platforms™.
Key takeaways:
Tealium has introduced new product innovations, including AIStream™ and Consent 2.0, to enhance AI outcomes and adapt to data privacy requirements.
AIStream™ provides high-quality data for AI models, enabling data labeling, transformation, and enrichment within the streaming pipeline.
The Consent 2.0 Suite simplifies data privacy management with enhanced preference controls and real-time consent enforcement.
Tealium's advanced integrations with leading cloud providers support real-time, composable data strategies for improved customer engagement.
