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Tech Teams Promote Profit—Here’s How To Convince The C-Suite

Feb 06, 2025 - forbes.com
The article emphasizes the strategic importance of tech and IT departments in organizations, arguing that they should be recognized as profit centers rather than mere support functions. Members of the Forbes Technology Council highlight various strategies to demonstrate the value of tech teams, such as quantifying operational impact, showcasing potential revenue loss from breaches, and illustrating how technology personalizes customer journeys. They advocate for IT departments to align with business goals, support revenue-generating activities, and drive digital transformation, thereby contributing directly to profitability and competitive advantage.

The council members also stress the importance of IT in enabling data-driven decision-making, protecting critical assets, and enhancing operational efficiencies. By demonstrating measurable outcomes and the costs of not investing in technology, IT departments can transform from cost centers into strategic enablers of growth and innovation. The article underscores that tech teams are essential for modern businesses, driving scalable innovation, enhancing customer experiences, and uncovering new revenue opportunities, ultimately positioning themselves as key drivers of business success.

Key takeaways:

  • Tech and IT teams are not just support functions but are critical to managing costs and contributing to the bottom line.
  • Quantifying operational impact and demonstrating potential revenue loss from breaches are effective strategies to justify IT budgets.
  • IT departments drive business success by personalizing customer journeys and aligning technology initiatives with business goals.
  • Investments in IT enable data-driven decision-making, uncover growth insights, and transform operations into revenue-generating opportunities.
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