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TechCrunch Mobility: Apple layoffs, an EV price reckoning and another Tesla robotaxi promise | TechCrunch

Apr 07, 2024 - techcrunch.com
The article discusses the challenges facing the electric vehicle (EV) market, particularly in the US. According to a survey by Edmunds, 47% of American consumers are looking for EVs priced below $40,000, and 22% are interested in EVs priced below $30,000. However, there are currently no new EVs priced below $30,000 and only four below the $40,000 mark. This pricing mismatch is causing automakers to slash prices and delay future EV launches. Even Tesla, a leading player in the EV market, fell below analysts’ expectations with deliveries down 20% from Q4 2023.

In other news, Ghost Autonomy, a company that had raised over $220 million and recently partnered with OpenAI, has closed down. About 100 people were affected by the closure. The company had completed a highway driving product and was moving in urban environments through what the CEO described as “last-mile delivery.” However, the years required to bring the product to market could not be financed. Meanwhile, Maniv, an Israel and NYC-based VC firm, raised a $140 million fund with plans to back startups at the intersection between mobility, transportation, and energy.

Key takeaways:

  • According to a survey by Edmunds, there is a significant gap between the price consumers are willing to pay for electric vehicles (EVs) and the actual market price. 47% of respondents are looking for an EV under $40,000, and 22% under $30,000, but there are currently no new EVs priced below $30,000 and only four below $40,000.
  • The high price of EVs is causing difficulties for automakers, with some, like Ford, delaying future EV launches and focusing more on hybrids. Tesla, despite being a leader in the EV market, also fell below analysts' expectations with a 20% drop in deliveries from Q4 2023.
  • Tesla's solution to the pricing issue appears to be to reduce prices again and try to generate revenue through sales of its Full Self-Driving software, which costs $12,000 and is currently being offered in a free one-month trial to all customers.
  • Ghost Autonomy, an autonomous vehicle company that had raised over $220 million and recently partnered with OpenAI, has closed down. The company had completed a highway driving product and was working on urban environments, but the time required to bring the product to market could not be financed.
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