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TED’s app launches a short-form video feature ahead of potential TikTok ban | TechCrunch

May 21, 2025 - techcrunch.com
TED has launched a new feature called "TED Shorts," a short-form video feed available on iOS and Android devices. This feature, powered by the no-code platform Genuin, offers users a swipeable vertical feed of short snippets from TED Talks and other original content. The feed is personalized using AI to curate videos based on personal interests and trending topics. TED Shorts marks a significant update to the TED app, which has primarily been a platform for accessing full-length TED Talks and other educational content since its launch in 2010. This new feature allows users to engage with each other, fostering a sense of community within the app.

The introduction of TED Shorts comes as the app seeks to boost growth, following a decline in downloads in 2024. TED aims to provide higher-quality content compared to other short-form video platforms, especially as TikTok faces a potential ban in the U.S. The company plans to evolve TED Shorts over time, adding new community features and expanding engagement across other TED platforms. This move aligns with a broader trend of companies adopting short-form video content to capture users' attention in an era of fragmented focus.

Key takeaways:

  • TED has launched a new short-form video feature called "TED Shorts," available on iOS and Android, featuring snippets of TED Talks and original content.
  • The feature is powered by Genuin, a no-code platform, and uses AI to personalize the video feed based on user interests and trending topics.
  • TED Shorts aims to boost app growth and user engagement, as the app's downloads declined by 17% in 2024 compared to 2023.
  • TED plans to evolve TED Shorts and explore new community features to enhance user interaction and engagement across its platforms.
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