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Telltale Voices: 'L.A. Times' To Start Labeling Anything That Looks Like An Opinion

Mar 04, 2025 - mediapost.com
The _Los Angeles Times_ is implementing changes to distinguish opinion-driven content from news reporting. Executive chairman Patrick Soon-Shiong announced the introduction of "Voices," a label for content written from a personal perspective, including opinion pieces, news commentary, criticism, and reviews. This initiative aims to clearly separate news from opinion content. Additionally, the _Times_ is launching "Insights," an AI-driven feature that provides readers with diverse perspectives and analysis on Voices articles, identifying where views fall on the political spectrum and offering summaries and contrasting viewpoints.

Soon-Shiong's announcement comes amid broader discussions about media objectivity, with comparisons to _Washington Post_ owner Jeff Bezos's recent declaration of editorial pillars. Unlike Bezos, Soon-Shiong refrained from endorsing any political candidates for the 2024 election. The _Times_ is also expanding into video-streaming content through L.A. Times Studios, which includes news and features, raising questions about whether opinionated content in this format will also be labeled under Voices.

Key takeaways:

  • The Los Angeles Times is introducing a new labeling system called "Voices" to distinguish opinion-driven content from news reporting.
  • Voices content includes opinion pieces, news commentary, criticism, reviews, and more, and may be accompanied by an AI-driven feature called "Insights" for additional perspectives.
  • Insights provides AI-generated analysis on Voices articles, offering a political spectrum analysis and annotated summaries with diverse viewpoints.
  • L.A. Times Studios is expanding into video-streaming content, which may also be labeled under Voices if it expresses opinions.
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