Tencent play the AI card to brush off gaming worries
Feb 02, 2024 - pocketgamer.biz
Tencent, the world's largest gaming company, is planning to leverage AI to overcome increased competition and governmental intrusion in the gaming industry. CEO Pony Ma acknowledged the challenges the company has faced in the past year, with rivals producing new products and older high earners like Honor of Kings and PUBG Mobile being overshadowed by games from rival companies. However, he expressed optimism about the company's growth in AI, stating that it is not too far behind first-tier companies.
Rather than developing its own AI products, Tencent plans to integrate its Hunyuan AI model into different aspects of its business to boost efficiency. Ma also touched on the competition between Tencent's WeChat and ByteDance's Douyin (TikTok), stating that finding new growth from the 12-year-old WeChat platform is a significant challenge for the company.
Key takeaways:
Tencent, the world's biggest gaming company, is facing increased competition and challenges in the gaming industry, according to CEO Pony Ma.
Ma plans to leverage AI to overcome these challenges and keep the company profitable.
Tencent is integrating its own Hunyuan AI model into different aspects of its business to boost efficiency.
Ma also highlighted the challenge of finding new growth opportunities for WeChat, Tencent's flagship social network platform, which is now 12 years old.
