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Feature Story
Tencent play the AI card to brush off gaming worries
Feb 02, 2024 · pocketgamer.biz
Rather than developing its own AI products, Tencent plans to integrate its Hunyuan AI model into different aspects of its business to boost efficiency. Ma also touched on the competition between Tencent's WeChat and ByteDance's Douyin (TikTok), stating that finding new growth from the 12-year-old WeChat platform is a significant challenge for the company.
Key takeaways
- Tencent, the world's biggest gaming company, is facing increased competition and challenges in the gaming industry, according to CEO Pony Ma.
- Ma plans to leverage AI to overcome these challenges and keep the company profitable.
- Tencent is integrating its own Hunyuan AI model into different aspects of its business to boost efficiency.
- Ma also highlighted the challenge of finding new growth opportunities for WeChat, Tencent's flagship social network platform, which is now 12 years old.