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Tesla slashed car prices again — this time in Europe

Jan 17, 2024 - qz.com
Tesla has reduced the prices of its Model Y Long Range and Model Y Performance in Germany by €5,000, following similar price cuts in China. The move comes as Tesla faces increased competition in the EV market, particularly in Europe where Volkswagen surpassed Tesla in EV sales in 2023. BMW, also based in Germany, is now seeing the most sales growth from EVs. Tesla's production at its Berlin factory will be suspended from Jan. 29 to Feb. 11 due to a lack of components caused by disruptions in shipping routes.

In China, Tesla has been discounting EVs for the past year, and was overtaken by BYD in terms of global EV sales in 2022 and in electric car sales in Q4 2023. Despite this, Tesla still earns more per car than any other global competitor. Elon Musk, CEO of Tesla, has expressed his desire for more control of the company, aiming for around 25% voting control. Tesla's stock has fallen by 13.64% so far this year, amid rising interest rates and accusations of Musk neglecting the company's challenges.

Key takeaways:

  • Tesla has reduced the prices of its Model Y Long Range and Model Y Performance in Germany by €5,000, following similar price cuts in China.
  • Despite facing increased competition in the EV market, particularly in Europe and China, Tesla still earns more money per car than any other global competitor.
  • Tesla CEO Elon Musk has expressed a desire for more control of the company, aiming for around 25% voting control to influence its direction in AI and robotics.
  • Tesla's stock has dropped by 13.64% this year, amid rising interest rates and accusations of Musk not paying enough attention to the company's challenges.
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