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Text marketing firm Take Blip secures backing from SoftBank, Microsoft | TechCrunch

Nov 18, 2024 - techcrunch.com
Take Blip, a text-message marketing firm, has seen its customer base grow to over 4,000 brands, including GM, Dell, and Claro, as the industry is expected to reach $12.6 billion by 2025. The company, which started as a cellphone store in 1999, now helps brands manage their text messaging campaigns and set up AI-powered bots to answer customer queries. It also provides analytics to monitor customer reps' performance and has facilitated over 50 million conversations a day through social messaging apps.

In 2022, Take Blip recorded an annual recurring revenue of over $100 million and recently closed a $60 million Series C funding round led by Softbank, with participation from Microsoft. The funds will be used for international expansion and product development. The company, which has over 1,500 employees and offices in Brazil, Mexico, and Spain, has also made acquisitions in the AI space, including Stilingue and Gus.

Key takeaways:

  • Take Blip, a company that helps organizations manage their text messaging campaigns, has grown its customer base to more than 4,000 brands, including GM, Dell, and Claro.
  • The company, which started as a cellphone store, now connects brands and customers across apps and platforms like WhatsApp, Instagram, Messenger, RCS, and iMessage.
  • Take Blip recently closed a $60 million Series C funding round led by Softbank, with participation from Microsoft, bringing the company’s total capital raised to $230 million.
  • In 2022 and 2023, Take Blip made acquisitions including Stilingue, a platform that uses AI to monitor texts across channels, and Gus, a Mexican firm in the conversational AI space.
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