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The 2024 predictions that didn’t happen

Dec 27, 2024 - morningbrew.com
The article highlights several predictions for the year that did not come to pass. Initially, there was a widespread belief that the Federal Reserve would cut interest rates six times throughout the year, but it only cut rates three times, ending the year with a range between 4.25% to 4.5%. Additionally, fears of a debilitating port strike causing a banana shortage were unfounded as a temporary deal was reached quickly, keeping the banana supply intact.

Concerns about AI misinformation influencing the presidential election also did not materialize as expected, although the rise of AI-generated content has made discerning truth more challenging. Contrary to predictions of failure, TikTok Shop succeeded in the retail space, generating $100 million in sales on Black Friday, despite concerns over slowing user growth and the quality of its products.

Key takeaways:

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  • The Federal Reserve cut interest rates three times instead of the predicted six times, ending the year with rates between 4.25% to 4.5%.
  • A feared port strike did not disrupt the banana supply as a temporary deal was reached quickly.
  • Concerns about AI misinformation affecting the presidential election were largely unfounded, though AI-generated content is increasing.
  • TikTok Shop exceeded expectations by generating $100 million in sales on Black Friday, despite predictions of failure.
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