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The age of AI BS: Companies are exaggerating what their tech can do

Mar 27, 2024 - businessinsider.com
The article discusses how companies are exaggerating their use and capabilities of artificial intelligence (AI) to attract investors and increase their market value. The Securities and Exchange Commission's chair, Gary Gensler, warned about "AI washing," where companies falsely claim they are using AI. Some companies have been charged for making false statements about their use of AI, while others are simply overstating their legitimate use of the technology.

The article also highlights that while some companies are trying to develop the next wave of AI technology, they are facing significant challenges. Even tech giants like Google, Amazon, and Microsoft are cautious about how they pitch their AI capabilities to clients. The article concludes by stating that anyone claiming to know exactly what is happening in the AI industry and where it is headed is likely not telling the truth.

Key takeaways:

  • Companies are exaggerating their use of artificial intelligence (AI) to attract investors, a practice known as 'AI washing.'
  • The Securities and Exchange Commission has warned about this practice and has even settled charges against firms making false claims about their use of AI.
  • While some companies are genuinely integrating AI into their businesses, others are simply using the term to generate hype and attract investment.
  • Even tech giants like Google, Amazon, and Microsoft are being cautious about how they pitch their AI capabilities, indicating that the true potential and impact of AI is still largely unknown.
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