The article also discusses the potential impact of OpenAI's search engine on publishers, who rely heavily on search referrals for traffic and ad revenue. It suggests that the era of outbound link-ranked web search, pioneered by Google, is coming to an end, giving way to a new generation of generative AI search. The author speculates that OpenAI's move into search could be driven by the perceived decline in Google's search quality and the opportunity to offer a better alternative.
Key takeaways:
- OpenAI, the maker of ChatGPT, is rumored to be launching a new AI-powered search engine as early as May 13, 2024.
- OpenAI's search engine would be a separate service from its current AI-powered searches through ChatGPT, which uses Bing Search.
- OpenAI may be looking to compete with other AI-powered search engines like Perplexity and Google’s Search Generative Experience (SGE).
- The company has also been expanding its offerings, potentially following a similar strategy to Apple under Tim Cook, with multiple products with similar functionalities but different configurations for different user groups and price points.