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The AI Edge: Transforming Business Growth In The Digital Era

Jan 17, 2025 - forbes.com
In the modern digital landscape, data and AI are essential for driving innovation, efficiency, and competitive advantage. The focus is not on whether to adopt AI, but on how to do so effectively. Key factors for successful AI adoption include data quality, governance, and ethical usage. Businesses should start by understanding and simplifying existing processes to identify inefficiencies before introducing AI. This ensures AI enhances operations rather than exacerbating mistakes. Selecting the right data analytics tools is crucial, and they should align with the company’s maturity level and objectives to maximize value and maintain productivity.

In industries like consumer packaged goods and manufacturing, data can be impactful or actionable, with supply chain visibility being crucial for long-term strategy. High-quality, controllable data drives actionable decisions across industries. Success in implementing AI and data tools should be measured beyond just financial metrics, considering broader impacts like safety and sustainability. AI aids in meeting sustainability goals by standardizing and analyzing data efficiently. Ultimately, data and AI should enable better decision-making, driving long-term growth, improving efficiency, and creating meaningful business outcomes.

Key takeaways:

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  • AI and data are essential for innovation, efficiency, and competitive advantage, and their adoption requires careful oversight to avoid unintended consequences.
  • Successful AI implementation depends on aligning AI adoption with robust governance, real accountability, and simplifying existing processes to identify inefficiencies.
  • Choosing the right data analytics tools should align with a company's maturity level and business objectives, prioritizing maximizing the value of existing tools while maintaining long-term visibility.
  • Data and AI are crucial for meeting sustainability goals, enabling better decisions, and driving long-term growth and meaningful business outcomes.
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