This switch to Baidu's model is surprising given the focus Samsung is putting on AI for this generation of its flagships. Despite this, the features offered are functionally the same as those available to the rest of the world. Samsung's upgraded Note Assistant, featuring Ernie's capabilities, can translate and summarize lengthy content into clear, intelligently organized formats.
Key takeaways:
- Samsung, once a dominant player in the Chinese market, has seen its market share drop to around 2% in 2023.
- TM Roh, the leader of Samsung’s mobile division, is making efforts to regain the lost market share by tailoring products and software to better fit the Chinese market.
- The AI features in Samsung's new Galaxy S24 series in China are powered by Baidu’s model called “Ernie”, instead of Google’s Gemini Pro used elsewhere.
- Despite Android phones in China typically shipping without Google services, Samsung's switch to Baidu's model for its AI features is seen as surprising given the company's focus on AI for its latest flagship devices.