In response to these concerns, Google introduced Google-Extended, a tool that allows publishers to block their content from being used in training Google's AI models. However, this has led to a decrease in visibility for some publishers, with traditional search links being pushed further down the page. Despite this, Google maintains that it aims to drive valuable traffic to a diverse array of content creators. The battle for prominence and revenue in this new AI-driven era continues, with 26% of top websites choosing to block their content from AI use.
Key takeaways:
- Google's Search Generative Experience (SGE) is an AI-driven technology that generates summaries of web content, potentially changing how users access information.
- Publishers face a dilemma with SGE as blocking their content from being used in SGE summaries could lead to reduced web traffic and visibility, but they also have concerns about attribution, accuracy, and compensation.
- Google has introduced Google-Extended, a tool that allows publishers to block their content from being used in training Google's AI models, but the issue of compensation remains unresolved.
- Despite the concerns, only 6 percent of top websites are blocking Google-Extended bot, compared to 26 percent blocking ChatGPT's bot, according to data from OriginalityAI.