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The Apple Car Is No More, After a Decade of Wishful Thinking

Feb 28, 2024 - cnet.com
Apple has reportedly decided to halt its decade-long project to build an electric car, known internally as Project Titan. The company informed its staff of the decision, with some of the 2,000 employees who worked on the project expected to shift to the company's artificial intelligence efforts, while others will have the opportunity to transfer to other divisions. Despite the project's high-profile status and rumors of competition with Tesla, Apple's electric car project never seemed to gain momentum, with reported shifts in leadership and direction over the years.

However, Apple still plans to influence the driving experience through software upgrades in its CarPlay app for the iPhone. The app connects with car infotainment systems to display directions, route calls, and play music. In 2022, Apple announced plans to expand CarPlay to whole car systems, providing an Apple-like experience for everything from speedometers to seat heaters. The company stated that the first cars compatible with this "next generation" CarPlay will arrive in 2024.

Key takeaways:

  • Apple has decided to end its decade-long efforts to build an electric car, known internally as Project Titan.
  • Some of the 2,000 employees who worked on the project will shift focus to the company's artificial intelligence efforts, while others will have opportunities to transfer to other divisions within the company.
  • Despite the end of its electric car project, Apple is still planning to change the way we drive by upgrading the software in its CarPlay app for the iPhone, which connects with car infotainment systems.
  • Apple has unveiled plans to expand CarPlay to whole car systems, providing an Apple-like experience for everything from speedometers to seat heaters, with the first cars compatible with this "next generation" CarPlay expected to arrive in 2024.
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