The cofounder of DreamWorks says AI is an 'amazing resource' for Hollywood
Dec 11, 2024 - businessinsider.com
Jeffrey Katzenberg, cofounder of DreamWorks, stated that Hollywood is increasingly embracing artificial intelligence (AI) as a valuable tool for showrunners and creators. Speaking at Fortune's Brainstorm AI conference, Katzenberg highlighted that AI tools have been seen as a resource that enhances productivity and diversity in creative work. Despite initial resistance, particularly during the Writers Guild of America (WGA) strike in 2023, where writers opposed AI's adoption, the industry is now recognizing AI's potential benefits. The WGA strike resulted in an agreement that allows the use of AI-generated material but prohibits AI from writing or rewriting literary content, ensuring writers' credits are protected.
Katzenberg also mentioned that AI could significantly reduce the cost and time required to produce animated films, likening AI to a new creative tool akin to a paintbrush or camera. He predicted that in the near future, the production time for animated movies could be reduced to a fraction of what it currently takes. Despite these advancements, DreamWorks representatives did not comment on the matter when approached by Business Insider.
Key takeaways:
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Jeffrey Katzenberg, cofounder of DreamWorks, stated that Hollywood showrunners and creators are embracing AI as a valuable resource.
During the WGA strike in 2023, writers opposed the use of AI in the industry, leading to key agreements that protect writers' credits and usage of AI-generated material.
Katzenberg believes AI can significantly reduce the cost and time required to produce animated films, potentially cutting costs by 90%.
AI is seen as a creative tool that can enhance the diversity and quality of work in Hollywood, rather than constraining creators.
