The author further emphasizes the role of counterintuitive strategies in achieving disproportionate growth. Three examples of such strategies are provided: starting big instead of small, maintaining existing leadership teams instead of refreshing them, and slowing down operations to focus on transformation instead of trying to maintain performance. The author concludes by stating that while best practices and table stakes are important, the key differentiator between winners and losers is the counterintuitive bets they make.
Key takeaways:
- Successful transformations involve a vision with a strategy, stakeholder engagement with communication, and adaptability with resilience.
- Disproportionate winners in a supercycle, whether they are new entrants, incumbents or rearrangers, win because they transform their business models.
- The odds of successfully completing a business model transformation that leads to disproportionate growth are similar to the odds of success for a startup.
- Counterintuitive strategies such as starting big, staying together, and slowing down can lead to successful business model transformations.