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The Crawl, Walk And Run: A Look At Phases Of AI In The Enterprise

Jan 08, 2025 - forbes.com
The article outlines the progression of organizations through three phases of AI adoption: crawl, walk, and run. In the "crawl" phase, companies typically use chatbots for customer service, relying on quality data to avoid customer frustration. Examples include Bank of America's Erica and Hilton's Connie. The "walk" phase involves using AI to enhance revenue or margins through tools like smart pricing and recommendation engines, requiring integration with systems like ServiceNow's Now Assist or Microsoft Copilot. Companies like NVIDIA and PayPal exemplify this phase by using AI to streamline operations and improve efficiencies.

The "run" phase is less common and involves embracing transformative technologies and automation to challenge traditional business models. This includes adopting automation to address labor shortages and removing constraints like data quality issues. Companies that succeed in this phase will likely have a clear plan for AI integration and a willingness to invest in long-term efforts. The article emphasizes the importance of understanding an organization's current phase in AI adoption and planning accordingly, drawing parallels to historical figures who achieved success through sustained efforts and learning from failures.

Key takeaways:

  • Organizations progress through three phases in AI adoption: crawl, walk, and run.
  • The crawl phase involves basic AI applications like chatbots for customer service.
  • The walk phase focuses on improving revenue or margins using AI tools like smart pricing and recommendation engines.
  • The run phase involves embracing change, automation, and removing constraints to fully leverage AI capabilities.
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