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The Daily Scoop: Shocking details in Ye-Adidas partnership revealed in new investigation - PR Daily

Oct 28, 2023 - prdaily.com
The New York Times has revealed new details about the controversial partnership between Kanye West (Ye) and Adidas, which ended last year after the rapper made offensive remarks. The investigation shows that Adidas was aware of Ye's behavior early in their relationship but ignored warnings about the reputational risks. Some of the offenses include drawing a swastika on a shoe at the company’s German headquarters, making antisemitic comments to a Jewish Adidas manager, and forcing employees to watch pornography. Despite other companies severing ties with Ye over his public remarks, Adidas held on, leading to a lawsuit from shareholders alleging they knew the risks of Ye’s behavior long before they terminated him.

In other news, a Washington Post story explores the history of the creator economy, which now contributes $250 billion to the economy. A new poll from UKG reveals that while 78% of companies are using AI, 54% of employees are unaware of how it’s being used. Lastly, Gannett is facing accusations of using AI without proper disclosure on its site Reviewed.com. The company denies these claims, blaming "third-party freelancers hired by a marketing agency partner" for the stilted, repetitive language in the articles.

Key takeaways:

  • A New York Times investigation reveals that Adidas ignored warnings about Kanye West's offensive behavior, which included antisemitic remarks and forcing employees to watch pornography.
  • Adidas is now facing a lawsuit from shareholders alleging that the company knew about the risks of West's behavior before they terminated him.
  • The creator economy now contributes $250 billion to the economy, equivalent to over 390,000 full-time jobs on YouTube alone, according to a Washington Post story.
  • Gannett is being accused of using AI without proper disclosure, with articles appearing on its site Reviewed.com that use stilted, repetitive language and whose authors do not appear to exist.
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