Boyd also stresses the importance of measuring success and ensuring efforts are appropriately prioritized for long-term success. He suggests a process of building a product, measuring its use, and learning from the feedback to improve the product. He believes that by following these do's and don'ts, businesses can achieve long-term success, particularly in product development and innovation.
Key takeaways:
- Andy Boyd, CPO at Appfire, emphasizes the importance of prioritizing people over profit, even during economic downturns, as they are the greatest asset in a knowledge-work economy.
- Boyd advises not to sacrifice innovation during economic downturns and recommends dedicating time to innovation testing, using Google’s 20% time policy as an example.
- While considering AI for innovation, Boyd warns against 'AI washing' products and stresses the importance of focusing on the audience and specific customer needs instead.
- Boyd suggests not to pigeonhole into one sales tactic but to pair product-led growth (PLG) with sales-led growth (SLG), using examples of successful companies like monday.com, Atlassian, and Dropbox.