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The Download: selling via AI, and Congress testing tech

Feb 19, 2025 - technologyreview.com
The article discusses the growing influence of AI on consumer decisions and the importance for companies to be positively perceived by AI systems, likening it to an advanced form of search engine optimization. It highlights the potential impact of AI on brand reputation and consumer recommendations, emphasizing the need for businesses to consider AI's interpretation of their products and services.

Additionally, the article touches on various technology-related topics, including the historical role of the US Office of Technology Assessment in evaluating emerging technologies, the transformative impact of generative AI on online search, and the challenges faced by tech companies and scientists in the current landscape. It also covers geopolitical and scientific developments, such as Israel's use of AI in warfare, Google's internal AI conflicts, and the potential for genetic research to aid speech development. The piece concludes with lighter content, offering comfort and entertainment through various anecdotes and suggestions.

Key takeaways:

  • AI's influence on consumer decisions is growing, making it crucial for brands to be positively perceived by AI systems.
  • The US Office of Technology Assessment, defunded in 1995, is being called upon to evaluate emerging technologies again.
  • Generative AI is transforming online search, potentially unlocking new ways to access global knowledge.
  • Electricity demand is projected to rise significantly, with AI and clean energy needing to work together to meet this demand.
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