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The environmental impact of internet use spurs startups cooling data centers

Jan 26, 2024 - businessinsider.com
The increasing use of data centers, which run 24/7 and consume large amounts of energy and water, is contributing to environmental damage. Tech giants like Microsoft, Amazon, and Google are seeking greener data-center technologies to reduce greenhouse-gas emissions. One such technology is liquid cooling, which cools microchips directly and is more efficient than air cooling. The industry is expected to grow from $2 billion in 2021 to $31 billion by 2032.

JetCool, a liquid-cooling startup, has developed a technology that could save data centers up to 15% of their overall power consumption. The technology uses metal plates with hundreds of jets that push through a water-based coolant to cool microchips. While it would be costly for existing data centers to implement this new cooling strategy, it is better suited for new builds. JetCool's technology has been adopted by Dell and the company recently raised $17 million in funding.

Key takeaways:

  • Data centers, which power our cloud usage, consume vast amounts of energy and water, contributing to environmental damage.
  • Tech giants like Microsoft, Amazon, and Google are seeking greener data-center technologies to reduce greenhouse-gas emissions, with liquid cooling being a potential solution.
  • JetCool, a liquid-cooling startup, has developed a technology that could save data centers up to 15% of their overall power consumption. The technology uses water-based coolant to efficiently absorb heat from microchips.
  • Despite the potential benefits, implementing new cooling strategies in existing data centers could be expensive. Therefore, JetCool's technology is better suited for new builds.
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