Looking ahead to 2025, Rahman identifies AI as a significant trend in the industry, acknowledging its potential to aid in brainstorming but cautioning against relying on it for complex technical writing. He underscores the human quality required for balancing editorial and commercial content. Raptor PR is expanding into new verticals like fintech, adtech, and the film industry, and will be present at Pocket Gamer Connects London, hosting a networking mixer with partners.
Key takeaways:
- Rana Rahman emphasizes the importance of clear, honest, and defensible messaging in B2B communications, avoiding hyperbolic brand statements.
- The media landscape is changing, with a shift towards smaller, more specialized outlets and the need for companies to adapt their strategies accordingly.
- AI is seen as a valuable tool for brainstorming and generating ideas, but it cannot replace the nuanced and complex writing required for B2B communications.
- Raptor PR is expanding into new verticals such as fintech, adtech, and the film industry, reflecting a broader approach to integrated marketing strategies.