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The executive agenda 2024: Mastering business transformation in the C-suite

Jun 13, 2024 - venturebeat.com
Charisma Glassman, a global executive specializing in business transformations, identifies five major trends that will impact enterprises in their transformation efforts. These include the impact of AI on business transformations, the growing significance of sustainability among businesses and customers, the need for supply chain improvements due to global instabilities, the need for cybersecurity upgrades in light of increasing threats, and how enterprises can use AI to deliver personalized customer experiences. Glassman emphasizes the importance of these trends in addressing impending business challenges and equipping organizations with the necessary capabilities.

The article elaborates on each trend, discussing how AI has improved operational efficiency and data-driven decision-making, the rise of sustainability as a valued business practice among younger generations, the transformation of supply chains to become more resilient and adaptable, the need for cybersecurity departments to prepare for increasingly complex threats, and the focus on enhancing customer experiences in a digital-first business environment. Glassman suggests that by integrating these trends into their strategic business transformation initiatives, corporations can position themselves for success and sustained profitability in the future.

Key takeaways:

  • AI is significantly impacting business transformations, enhancing operational efficiency and enabling data-driven decision-making.
  • Sustainability is becoming a valued business practice, with enterprises adopting circular business models to attract environmentally conscious customers and comply with new regulations.
  • Supply chains are being transformed to become more resilient and adaptable in the face of global disruptions, with strategies including digitalization, diversification, and localization.
  • Enterprises are investing in advanced cybersecurity measures to protect against increasingly sophisticated threats, including AI techniques, zero-trust architectures, and employee training against social engineering attacks.
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