The author also predicts that 2024 will be a year of reinvention for the podcasting industry. Despite many layoffs in the sector, those who remain could push the industry forward with innovative show concepts, alternate business models, and potential solutions for podcast discovery. The author concludes by expressing hope for the future of podcasting, despite the challenges faced by the industry in recent years.
Key takeaways:
- Many big-money, multiyear podcast deals announced in 2020 and 2021 are coming up for renewal in 2024, and companies will have to decide if it's worth renewing these contracts.
- Regulatory changes in Europe, specifically the Digital Markets Act, could potentially make for a more competitive audio industry overall.
- AI is expected to seep into podcasting in subtle ways, such as voice cloning technology and automatic translation of podcasts into other languages.
- 2024 could be a year for reinvention in the podcasting industry, with many talented professionals who were laid off potentially pushing the industry forward with innovative concepts and business models.