Additionally, the article touches on the latest CSI podcast series, where Goran Nastic and Harmonic’s Rob Gambino discuss content monetization innovations, including targeted advertising and dynamic ad insertion (DAI). The podcast explores emerging business models and technological advancements in advertising, while a virtual roundtable organized by CSI addresses the industry's transition to next-generation hybrid architectures and the challenges of moving from satellite to broadband IP.
Key takeaways:
- The 2025 NAB Show will focus on five major forces shaping the broadcast, media, and entertainment industry: AI, the creator economy, streaming, cloud virtualization, and sports.
- The Sports Summit at the NAB Show will explore innovations in live sports production, media rights negotiations, and the impact of Free Ad-Supported Streaming TV (FAST) channels on sports broadcasting.
- The creator economy, valued at over $191 billion, will be a focal point, with discussions on how content creators are redefining storytelling and building substantial online audiences.
- The Business of Entertainment track will offer insights into media dealmaking, content bundling, new advertising models, and the convergence of Hollywood with the creator economy.