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The Generative Leap: Redefining Enterprise Success In The Age Of AI

Dec 29, 2023 - forbes.com
The article discusses the need for enterprises to transition from the traditional Global Business Services (GBS) model to the Generative Business Services (GenBS) model, which leverages generative AI for innovation and agility. The GBS model, which focuses on cost reduction and process standardization, is no longer sufficient for the dynamic needs of modern businesses. The GenBS model, on the other hand, emphasizes innovation, agility, and predictive decision-making, with AI technologies at its core.

The article outlines four key tenants of the GenBS model: Innovation as the core driver, agility and flexibility, a holistic approach to value, and cultural transformation. It also suggests implementation strategies, including leadership commitment, investment in technology and talent, realigning organizational structures, and continuous learning and development. Enterprises that successfully adopt this model will emerge as leaders in the generative AI era.

Key takeaways:

  • The Generative Business Services (GenBS) model is emerging as a new paradigm, harnessing the power of generative AI to drive innovation and agility in businesses.
  • Four key tenants of the GenBS model include: Innovation as the core driver, Agility and Flexibility, Holistic Approach to Value, and Cultural Transformation.
  • Implementing the GenBS model requires leadership commitment, investment in technology and talent, realigning organizational structures, and continuous learning and development.
  • Enterprises that successfully adopt the GenBS model will emerge as leaders in the generative AI era, characterized by their ability to innovate rapidly, adapt swiftly and create unparalleled value for their stakeholders.
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