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The 'Heretic' end credits call out Hollywood's use of AI — here's why

Nov 09, 2024 - businessinsider.com
The new horror film "Heretic" from indie studio A24 has a unique disclaimer in its credits, stating that no generative AI was used in its creation. Filmmakers Scott Beck and Bryan Woods, known for writing the screenplay for "A Quiet Place," expressed their concerns about the use of generative AI in Hollywood, which creates new content from existing works without compensating the original creators. They believe this practice is unethical and are concerned about the rapid advancement of AI technology outpacing cultural and ethical standards.

The use of AI in Hollywood has been a contentious issue, with creatives fearing job loss and executives focusing on profitability. Recent films like "Furiosa," "Alien: Romulus," "Late Night With the Devil," and "Civil War" have sparked controversy due to their use of AI. Beck and Woods hope for a balance between AI and human creativity in the industry, and used their film's disclaimer to draw attention to this issue. They believe that AI cannot replicate the human experience in storytelling.

Key takeaways:

  • The new horror movie 'Heretic' from A24 studio does not use any generative AI, a fact that filmmakers Scott Beck and Bryan Woods have highlighted in the film's credits.
  • Beck and Woods have expressed concern about the use of generative AI in Hollywood, particularly its ability to create new content from existing works without compensating the original creators.
  • The use of AI in film production and marketing has been a contentious issue in Hollywood, with concerns about job loss among creatives and financial implications for executives.
  • Despite their concerns, Beck and Woods believe there could be a 'marriage' between AI and human creativity in the film industry, but they hope their film's disclaimer will spark further discussion about the ethical implications of AI use.
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