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The images of Spain’s floods weren’t created by AI. The trouble is, people think they were

Nov 10, 2024 - theguardian.com
The article discusses the proliferation of AI-generated content, or "AI slop", on social media platforms, and the implications this has for the perception of reality. It cites a photograph from a newsletter showing the aftermath of a devastating rain bomb in Valencia, Spain, which was initially dismissed as fake due to its surreal quality. The author suggests that the increasing prevalence of AI-generated fakes is making people more inclined to disbelieve real images.

The article also highlights how AI-generated content is profitable for both social media platforms and creators. Platforms like Meta profit from the increased user engagement that viral images generate, while creators can earn revenue from the popularity of their images. However, the author warns that this positive feedback loop could lead to uncontrolled growth and the degradation of social media platforms.

Key takeaways:

  • The proliferation of AI-generated fakes is making people increasingly predisposed not to believe things that are real.
  • Social media platforms are being overrun by 'AI slop' – images and text created using generative AI tools.
  • Meta's CEO, Mark Zuckerberg, has expressed excitement about the potential of AI to improve user engagement on their platforms.
  • Creators of AI-generated content can profit significantly from the engagement their content generates on social media platforms.
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