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The Importance Of Getting Data Right Before Using AI In Your Business

Nov 20, 2024 - forbes.com
The article emphasizes the importance of good data for the successful integration of Artificial Intelligence (AI) in businesses. AI systems rely on accurate and relevant "training data" to function effectively. If the data is incorrect, incomplete, or inadequate, the AI will produce poor or erroneous results. The author advises against feeding bad data into an AI system, as it will only mirror the issues present in the data, regardless of how sophisticated the AI is. AI cannot fix bad data; in fact, it can make the situation worse by perpetuating inaccuracies or biases present in the data.

To ensure data is fit for AI usage, the author suggests investing in data quality early in the process. This includes tidying the data by identifying and correcting errors, integrating complex data from different sources, enforcing data governance rules, eliminating biases, and regularly updating the data. Before integrating AI, businesses should clean, standardize, and organize their data. This will provide a solid base for success and ensure AI provides useful insights and outcomes.

Key takeaways:

  • AI systems are data-hungry and require accurate, clean, and comprehensive data to function effectively. Inaccurate or incomplete data can lead to poor or erroneous outcomes.
  • AI lacks the ability to set objectives on its own and relies on data for guidance. Therefore, for AI to provide valid results, it must draw on accurate and relevant data.
  • AI cannot fix bad data, in fact, it can make it worse. If there are inaccuracies or biases within the data, AI will depend on these flaws, disrupting operations.
  • Before integrating AI into business practices, it's crucial to invest in data quality early in the process, identify and correct errors, eliminate duplication, verify data accuracy, and keep the data freshly updated.
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