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The latest news, headlines, and business stories for November 17

Nov 17, 2023 - businessinsider.com
The "creator economy" is here to stay, with Goldman Sachs analysts estimating it was a $250 billion industry and could nearly double to $480 billion by 2027. The industry has seen significant growth over the past few years, with money pouring in from companies' advertising and marketing departments looking to meet potential customers who migrated off traditional media channels in favor of TikTok, YouTube, and Instagram. However, not everyone in the industry is getting rich, with many just making a modest living as a creator.

In other news, the fridge of the future will have thinner walls and more shelf space, thanks to a new insulation material announced by Whirlpool. Tech founder Michael Dell took a shot at old foe Carl Icahn, who has had multiple run-ins with Dell over his PC company. Meanwhile, market experts are split on whether we'll face a recession, with some believing it could still take one or two years for inflation to return to normal. Despite this, prices of things like energy bills and groceries will likely remain high.

Key takeaways:

  • The "creator economy" is a $250 billion industry and could nearly double to $480 billion by 2027, according to Goldman Sachs analysts.
  • Despite the jokes made about aspiring social-media stars, the industry is serious business with more money being poured into it from companies' advertising and marketing departments.
  • The rise of the creator economy is happening as the traditional entertainment industry undergoes a massive reset, with two Hollywood strikes this year and a pullback on content spend.
  • While the creator economy is growing, it faces challenges such as how creators will leverage AI without lowering their value as a creator.
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