The trend of "dumb phones" is gaining traction as people look for simpler technology, a movement highlighted by Amazon's CTO Werner Vogels, who predicts a rise in intentional tech use by 2025. While adult Gen Zers make up a small portion of Light Phone users, Zillennials aged 25 to 34 represent a significant 38% of the user base. Unlike competitors incorporating AI, Light has no plans to integrate AI into its phones, focusing instead on reducing the "infinite feed" and offering a more deliberate tech experience.
Key takeaways:
- Light unveiled the Light Phone 3, featuring a new back camera with a nostalgic feel, focusing on intentional tech use without distractions like social media or internet browsing.
- The Light Phone 3 includes features such as fingerprint ID, rear- and front-facing cameras, and the potential for a digital wallet, while maintaining simplicity.
- Light targets users seeking a break from high-tech gadgets, with Zillennials making up 38% of its user base, and has no plans to incorporate AI into its phones.
- The Light Phone 3 is available for preorder at $599, with shipping expected to begin in May, offering a $200 discount from its retail price.