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The most innovative chief marketing officers in 2024

Jun 18, 2024 - businessinsider.com
Business Insider has released its list of the "Most Innovative CMOs" of 2024, featuring 34 executives from a range of industries. The list includes Chris Brandt from Chipotle, Heidi Cooley from Crocs, Julia Goldin from Lego Group, and Lisa McKnight from Mattel, among others. These CMOs are recognized for their innovative approaches to marketing, including their use of new technologies like generative AI and cookieless advertising, and their efforts to grow their brands and reach new audiences.

The role of CMOs is becoming increasingly challenging as they are expected to drive growth at their companies by boosting consumer spending, reaching new audiences like Gen Z, and utilizing emerging technologies. The CMOs on the list were selected from nearly 80 nominations from their peers and industry experts, and include executives from big brands like Disney, Chipotle, and PepsiCo, direct-to-consumer names like Bobbie, and tech companies like Workday and Kraken Digital Asset Exchange.

Key takeaways:

  • The article lists Business Insider's most innovative Chief Marketing Officers (CMOs) of 2024, including executives from companies like Disney, Chipotle, and PepsiCo.
  • These CMOs are recognized for their innovative approaches in growing their brands, reaching new audiences, and utilizing emerging technologies like generative AI and cookieless tools.
  • The list includes CMOs from a diverse range of industries, from tech companies like Workday and Kraken Digital Asset Exchange to direct-to-consumer brands like Bobbie.
  • The role of CMOs is becoming increasingly challenging as they are responsible for driving growth at their companies by boosting consumer spending and using new technologies.
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